“When considering grand plans for effective communicable disease control in this time of Ebola peril, malaria continues to kill nearly a million people a year world-wide, and by far the single most reliable protection against malaria is to sleep under a mosquito net, but one of the major impediments to this basic and effective malaria control is that many people, regardless of education level or country of origin, in malaria endemic zones don't install and use one, not that they can't get one, but because they don't think the mosquito net 'looks nice.”