“Clearly, rules governing advertising aimed at children differ dramatically from one country to another. At the same time, multinational companies are selling their products across the globe. The need, therefore, is to evolve an international code on such advertisements.”

Indian business journalist and author

Sucheta Dalal is an Indian business journalist and author. She has worked in journalism for more than two decades, and in 2006 she received the Padma Shri for journalism. She served as Financial Editor at the Times of India until 1998, then joined the Indian Express group as Consulting Editor and left in 2008. She is best known for exposing the 1992 stock market scam involving Harshad Mehta, work that made her a familiar name in Indian financial reporting.