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About Simon Sinek
author and inspirational speaker on business leadership
Simon Oliver Sinek is an author and motivational speaker focused on business leadership. He is known for writing about leadership, purpose, and the ideas that shape effective organizations. His books include Start with Why, published in 2009, and The Infinite Game, published in 2019. His work is associated with leadership thinking and with explaining why some people and companies inspire lasting trust and commitment.
More from Simon Sinek (135 quotes) →More quotes by Simon Sinek
- “Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter th…”Simon Sinek
- “People don't buy what you do, they buy why you do it.”Simon Sinek
- “Directions are instructions given to explain how. Direction is a vision offered to explain why.”Simon Sinek
- “There is a difference between giving directions and giving direction.”Simon Sinek
Explore Leadership
- “To put in doubt the leadership of Sepp Blatter as FIFA president is not for me to say or managers to say.”Andre Villas-Boas
- “If you interview world leaders, everybody will say they are for free trade. But what they mean by it and what…”Lee Hsien Loong
- “Dreams are difficult to measure if they remain wishes – crystallise them into measurable goals with specific…”Archibald Marwizi
READ THE SOURCE
Books by Simon Sinek
Start with why
2009
Leaders Eat Last
2014