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About Simon Sinek
author and inspirational speaker on business leadership
Simon Oliver Sinek is an author and motivational speaker focused on business leadership. He is known for writing about leadership, purpose, and the ideas that shape effective organizations. His books include Start with Why, published in 2009, and The Infinite Game, published in 2019. His work is associated with leadership thinking and with explaining why some people and companies inspire lasting trust and commitment.
More from Simon Sinek (135 quotes) →Keep reading Simon Sinek
- “Directions are instructions given to explain how. Direction is a vision offered to explain why.”Simon Sinek
- “There is a difference between giving directions and giving direction.”Simon Sinek
- “A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate cult…”Simon Sinek
- “Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective stra…”Simon Sinek
Reflections: more sayings
- “I think having an outsider's viewpoint is interesting and good, especially for a comedian.”Paul Merton
- “I've always advocated using the break between product cycles as an opportunity to reflect and to look ahead,…”Steven Sinofsky
- “While liberal, coastal white girls may constitute the most conspicuous purveyors of pumpkin spice, the flavor…”Michael J. Knowles
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Books by Simon Sinek
Start with why
2009
Leaders Eat Last
2014