“Big businesses have always had a lot more voice. They can afford advertising; they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal.”

Sheryl Sandberg is an American business executive and author of the 2013 book *Lean In*. She served as the COO of Facebook and is known for her advocacy on gender equality, leadership, and workplace culture. Her work explores challenges faced by women in professional settings and offers practical strategies for career advancement.