“When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless.”

American author, marketing expert, entrepreneur, former dot-com business executive

Seth Godin is an American author, marketing expert, entrepreneur, and former dot-com business executive. He is also known by the pen name F. X. Nine. Godin is widely known for his writing on marketing and business, and for his work as an entrepreneur in the internet era. His books and essays focus on how ideas spread, how organizations change, and how people make choices in a crowded marketplace.