“Via self-talk we give our mind instructions on what we expect of ourselves and so behave accordingly. Change the instructions and we change the outcomes.”

fictional character from Hollyoaks

Sam Owen is a fictional character from the British soap opera Hollyoaks, played by Louis Tamone. He first appeared in 2004 and was part of the Owen family, a group of five new cast members introduced by producer Jo Hallows. Sam was written out in 2006, when producer Bryan Kirkwood ended the role, and the character was later killed off after starting a fire at The Dog in the Pond public house on 8 September. That blaze led to the deaths of five regular characters.