"You must make the product interesting, not just make the ad different…" — Rosser Reeves

“You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.”
Rosser Reeves

REFLECTIONS

Share & Save

Meaning

Not documented yet.

When It Was Said

Not documented yet.

Who It Was Said To

Not documented yet.

Historical Context

Not documented yet.

Source

Not documented yet.

Original Language & Translation

Originally said in English.

Did They Really Say It?

Not documented yet.

Did You Know?

Not documented yet.

About Rosser Reeves

Rosser Reeves is quoted here; further biographical details are not publicly available.