"No, sir, I'm not saying that charming, witty and warm copy won't sell…" — Rosser Reeves

“No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.”
Rosser Reeves

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Originally said in English.

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About Rosser Reeves

Rosser Reeves is quoted here; further biographical details are not publicly available.