“When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.”

English business magnate

Sir Richard Charles Nicholas Branson is an English business magnate and the co-founder of the Virgin Group. He became known for building the group from 1970 onward and for his role as a prominent figure in business. By 2016, he controlled five companies. His public profile is tied to entrepreneurship and to the Virgin name, which became closely associated with his business ventures.