“Demand alone might let a business case be created, but things driven by that will have a risk of being soulless. You need it being driven from both directions. You need the nexus between demand and creative passion that wants to make something.”

American businessman

Randy Pitchford is an American businessman best known for co-founding Gearbox Software in 1999. He led the company as president and chief executive until 2021, then became president and CEO of its parent company, The Gearbox Entertainment Company. He has been closely associated with the business side of Gearbox for decades, guiding its growth through a long period in the video game industry. After Take-Two Interactive acquired Gearbox Entertainment in 2024, he remained president. The available record here points to his role as an executive rather than to a public body of published writing.