Randy Pitchford

“We are fortunate that there is a lot of demand on us to deliver our brand of interactive entertainment within the powerful franchises we have at Gearbox Software and the challenge for us is growing to meet this demand.”

“Most single player games put a lone character against an army that is just standing around waiting for the player to show up and defeat them.”

“One of the neat things about Gearbox that I love is, we don't look at our designs as a totalitarian regime and we're all really happy to let designers and creators within the studio explore in our space.”

“My dad used to build computers for the U.S. government, for military intelligence. So he always had computers around the house.”

“But it's only through joy and happiness that life has any value or purpose.”

“Borderlands' is a horrific failure if our goal is to entertain the world.”

“If you're making entertainment on a grand scale, if you're reaching millions, there will be tens of thousands of people who absolutely hate us, and some percentage of those will take it upon themselves to let us known how they feel.”

“A mission to entertain the world is a good one because it's impossible to achieve.”

“There's a different kind of experience you have when you experience live entertainment versus the kinds of media we tend to consume most of, when we're watching television or films or reading books. Live entertainment is a whole different beast.”

“We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.”

“I wonder if too frequently publishers and developers are so caught up with going after new, untapped audiences that they can forget to care for the largest, most loyal and reliable audience there is - the current gamer.”

“If I have something that I've finished with, and someone else might find value in it, the idea of passing along for a price is a rational transaction. It exists in many aspects of our lives. But I do have to say that media is a different beast.”

“Why is 'Borderlands' different from every other game with respect to DLC? It's because we haven't really worried about what the past models are. We just thought about what would be fun for us to make and what there would be demand for if it were to exist.”

“Sometimes you stumble when you push yourself harder and you're trying to run faster or whatever. We forgive ourselves, pick ourselves up, and keep running. We don't cry and stop running because we skinned our knee.”

“If you're successful, 'Blue Shift' has what many have called the most satisfying 'Half-Life' ending yet.”

“With 'Duke Nukem Forever' it was a different level of commitment for me with reference to helping the creators be true to their vision. I've been able to enjoy this game as much as a fan as I am a part of the creative process, and that's a very rare and unique for me.”

“Taking 'Duke Nukem Forever' on was a very easy decision for me to make.”

“I mean, of course there's art in video games - duh.”

“Blue Shift' is a game that I'm very proud of.”

“There are times when you can take yourself seriously and there are times when you can cut loose. It really depends on your goals and it depends on what you're promising the customer.”