“Values can set a company apart from the competition by clarifying its identity and serving as a rallying point for employees. But coming up with strong values - and sticking to them - requires real guts.”

American author on business management and team leadership

Patrick Lencioni is an American author who writes about business management, especially team leadership and how groups work together. He is best known for The Five Dysfunctions of a Team, a business fable about workplace dynamics and ways teams can improve their performance. His writing focuses on practical management ideas rather than theory alone. He has also brought his approach to family life in The Three Big Questions for a Frantic Family, extending his interest in how people organize, communicate, and function well together.