“Most of us are going through life without interrogating whether our decision-making processes are fit for purpose. And that's something we need to change - especially when the stakes are high and the decisions are of real import.”

English academic, economist, and author

Noreena Hertz is an English academic, economist, and bestselling author. She has been Honorary Professor at University College London since 2014 and is based at The UCL Policy Lab. Her work sits at the intersection of economics, business, and public policy, and she also serves on the boards of Mattel, Warner Music Group, and Workhuman. She is known for writing and speaking on how economic and social forces shape everyday life and decision making.