“SIXX: A.M. is a passion project. I think when you do things like that and put your heart into them and do your best and don't necessarily put them on a marketing grid, that's when things turn out the best.”

Nikki Sixx is an American musician and songwriter. He rose to prominence as the bassist and primary songwriter for the hard rock band Mötley Crüe, crafting anthems that defined 1980s rock culture. His later work includes memoir writing and advocacy for addiction recovery.