“SIXX: A.M. is a passion project. I think when you do things like that and put your heart into them and do your best and don't necessarily put them on a marketing grid, that's when things turn out the best.”

American musician and songwriter

Nikki Sixx is an American musician, songwriter, record producer, author, photographer, and radio personality. He is best known as the co-founder, bassist, primary songwriter, and only constant member of the heavy metal band Mötley Crüe. Before Mötley Crüe, he played in Sister and later formed London with his Sister bandmate Lizzie Grey. He also started the side projects 58, Brides of Destruction, and Sixx:A.M., the last of them created to accompany his autobiography The Heroin Diaries: A Year in the Life of a Shattered Rock Star.