“A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer.”

American author and business trainer

Michael E. Gerber is an American author and business trainer. He is the founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California. He is known for writing about business skills and the practical side of running a company. His work centers on helping people think more clearly about entrepreneurship and the systems that support a business.