“No matter what, the entrepreneur must strive to be above average and, at the same time, understand what is driving those averages they are seeking to beat. Take the time to understand and test the metrics you are using, and then you can not only set the average, you can exceed it.”

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About Michael Gerber

American author and business trainer

Michael E. Gerber is an American author and business trainer. He is the founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California. He is known for writing about business skills and the practical side of running a company. His work centers on helping people think more clearly about entrepreneurship and the systems that support a business.

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