“Vanity metrics can be discouraging especially since it's really easy for projects with large budgets to loads of money on marketing and ad buys.”

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About Jonita Gandhi

Canadian singer

Jonita Gandhi, credited mononymously as Jonita, is a Canadian singer known for her work in the Indian film and music industries. Since 2024, she has also performed as a solo pop artist. She is known for singing across popular film and music projects, and for expanding her career into independent pop with her debut EP, Love Like That. Her work places her between Canadian identity and the wider South Asian music scene, with a focus on contemporary pop and playback singing.

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