“Baking has always been such a good thing for fundraising, because everyone's got stuff in the back of their cupboards they use for baking, so it's using up stuff you've already got, baking it, then selling it for a good cause. That's brilliant!”

English YouTuber, vlogger, actor, author and businessman, born 1991

Joe Sugg is an English YouTuber, vlogger, actor, author and businessman. He was born in 1991 and is known for building a large audience online, then moving into television and stage work. He began posting on the ThatcherJoe YouTube channel in 2012, where his videos helped the channel grow to more than 8 million subscribers. He later reached the final of the sixteenth series of Strictly Come Dancing in 2018, and in 2019 played Ogie Anhorn in the West End production of Waitress. He is also the younger brother of fellow YouTuber Zoe Sugg.