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About Jerry Della Femina
American advertising executive and restaurateur
Jerry Della Femina is an American advertising executive and restaurateur, active in the mid and late 20th century. Born into a poor Italian family in Brooklyn, he became chairman of Della Femina Travisano & Partners, the agency he founded with Ron Travisano in the 1960s. Over the next two decades, the firm grew into a major advertising house with offices in New York and Los Angeles, and Della Femina became known for his outsized personality and sharp, colorful language. In 1970, he published From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War, a bestseller that was later described as a defining book about advertising and went on to inspire the television series Mad Men.
More from Jerry Della Femina (100 quotes) →More quotes by Jerry Della Femina
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- “I only know two to three people that I grew up with in advertising in the 1960s who are married to the same w…”Jerry Della Femina
- “There's an eternal war between a creative person and the business person.”Jerry Della Femina
- “As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wret…”Jerry Della Femina
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