A biography for Jerry Della Feminahasn’t been written yet.
“On the weekends, some people garden; I slice salmon.”
“I honestly believe that advertising is the most fun you can have with your clothes on.”
“The establishment can't change. It can't give people anything different; it can't make the turn.”
“The Democrats are going the way of Burma Shave and Crisco - products everyone loved and had in their homes. But they got old. They didn't have anything new to say about the product, and after awhile, they died.”
“Why do all our friends and relatives destroy the summer for us? Why can't they get married in February?”
“I always had more women working for me than men.”
“I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.”
“No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.”
“Almost everything looks better from a distance, Long Island included.”
“I don't come from a lot of money. In fact, I don't come from any money.”
“You can't be impatient about growth, because that's what leads people to make mistakes.”
“If you look at 'Mad Men,' it's set in the wrong decade. The style of Mad Men is really the 1950s, not the 1960s.”
“That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.”
“By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.”
“Nobody can write a good 30-second commercial.”
“I want to die at my desk.”
“Sad to say, negative advertising really works.”
“I don't like to work for politicians because I hate to work on anything that you can't give back if it doesn't work. I sell products. I do a commercial for, say, Meow Mix, and you don't like it, you get your money back. You can return it. Politicians, you can't return. You're with them for four more years. And that's scary.”
“The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.”
“Advertising is what I do. It's got me everything I have, and I'm not going to leave it.”