“Science has yet to isolate the Godiva Chocolate or Prada gene, but that doesn't mean your weakness for pricey swag isn't woven into your DNA. According to a new study of identical twins, it's less TV ads or Labor Day sales that make you buy the things you do than the tastes and temperaments that are already part of you at birth.”

American magazine editor and author

Jeffrey Kluger is an American magazine editor and author. He is editor at large at Time magazine and has written thirteen books across a range of subjects. His books include works on psychology, medicine, family dynamics, and spaceflight, among them The Narcissist Next Door, Splendid Solution: Jonas Salk and the Conquest of Polio, The Sibling Effect, and Lost Moon: The Perilous Voyage of Apollo 13. Lost Moon later served as the basis for Ron Howard's film Apollo 13. He has also written two young adult novels and one novel for adults, Holdout.