“As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.”

American magazine editor and author

Jeffrey Kluger is an American magazine editor and author. He is editor at large at Time magazine and has written thirteen books across a range of subjects. His books include works on psychology, medicine, family dynamics, and spaceflight, among them The Narcissist Next Door, Splendid Solution: Jonas Salk and the Conquest of Polio, The Sibling Effect, and Lost Moon: The Perilous Voyage of Apollo 13. Lost Moon later served as the basis for Ron Howard's film Apollo 13. He has also written two young adult novels and one novel for adults, Holdout.