“Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.”

Jay Samit is a Silicon Valley entrepreneur and author. He’s best known for guiding tech startups to success as an early investor and advisor, and for writing practical books on innovation and leadership. His work bridges business strategy with accessible insights for founders and executives.