“On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.”

Jay Samit is a Silicon Valley entrepreneur and author. He’s best known for guiding tech startups to success as an early investor and advisor, and for writing practical books on innovation and leadership. His work bridges business strategy with accessible insights for founders and executives.