“At the heart of all sales and marketing is the ability to create demand even in the absence of logic.”

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Meaning

This points to sales as persuasion rather than pure logic. It can be read as a blunt comment on how desire is shaped, the effective message is the one that makes people want something, even when the case for it is not strictly rational. It lands in advertising, pitch meetings, or any moment when a good story matters more than a clean argument.

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Original Language & Translation

Originally said in English.

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About Jay Samit

Jay Samit is a Silicon Valley entrepreneur and author. He’s best known for guiding tech startups to success as an early investor and advisor, and for writing practical books on innovation and leadership. His work bridges business strategy with accessible insights for founders and executives.

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