“I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.”

American businessman and author

Howard D. Schultz is an American businessman and author. He led Starbucks as chairman and chief executive officer from 1986 to 2000, returned to those roles from 2008 to 2017, and later served as interim CEO from 2022 to 2023. He is best known for his long association with Starbucks and for helping guide the company over several decades. He also owned the Seattle SuperSonics basketball team from 2001 to 2006, adding sports ownership to a career built in business and writing.