“I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.”

Howard Schultz is an American businessman best known for leading Starbucks from a regional coffee chain to a global brand. He served as the company's CEO and chairman for multiple terms, shaping its growth and corporate culture. Schultz is also recognized for his public commentary on entrepreneurship, leadership, and social issues.