“I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.”

American businessman and author

Howard D. Schultz is an American businessman and author. He led Starbucks as chairman and chief executive officer from 1986 to 2000, returned to those roles from 2008 to 2017, and later served as interim CEO from 2022 to 2023. He is best known for his long association with Starbucks and for helping guide the company over several decades. He also owned the Seattle SuperSonics basketball team from 2001 to 2006, adding sports ownership to a career built in business and writing.