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About Guy Kawasaki
American marketing specialist, author, and venture capitalist
Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He is known for helping to market Apple’s Macintosh line in 1984 and for popularizing the use of “evangelist” in technology marketing. His work helped shape the idea of evangelism marketing, especially around the Macintosh and later technology platforms. He is also recognized as a writer and investor, with a career built around explaining and promoting new products and ideas.
More from Guy Kawasaki (75 quotes) →Keep reading Guy Kawasaki
- “My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macinto…”Guy Kawasaki
- “Leverage your brand. You shouldn't let two guys in a garage eat your shorts.”Guy Kawasaki
- “Not many people agree with what I do.”Guy Kawasaki
- “The most powerful way to convince the interviewer that you can do the job is to show how much you already kno…”Guy Kawasaki
Reflections: more sayings
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Books by Guy Kawasaki
Hindsights
1993
Reality check
2008