“The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know.”

American marketing specialist, author, and venture capitalist

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He is known for helping to market Apple’s Macintosh line in 1984 and for popularizing the use of “evangelist” in technology marketing. His work helped shape the idea of evangelism marketing, especially around the Macintosh and later technology platforms. He is also recognized as a writer and investor, with a career built around explaining and promoting new products and ideas.