“Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.”

American marketing specialist, author, and venture capitalist

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He is known for helping to market Apple’s Macintosh line in 1984 and for popularizing the use of “evangelist” in technology marketing. His work helped shape the idea of evangelism marketing, especially around the Macintosh and later technology platforms. He is also recognized as a writer and investor, with a career built around explaining and promoting new products and ideas.