“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”

American marketing specialist, author, and venture capitalist

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He is known for helping to market Apple’s Macintosh line in 1984 and for popularizing the use of “evangelist” in technology marketing. His work helped shape the idea of evangelism marketing, especially around the Macintosh and later technology platforms. He is also recognized as a writer and investor, with a career built around explaining and promoting new products and ideas.