“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”

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Originally said in English.

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About Guy Kawasaki

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More from Guy Kawasaki (75 quotes) →

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Books by Guy Kawasaki

Hindsights

1993

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Reality check

2008

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