“We can use decision-making to choose the habits we want to form, use willpower to get the habit started, then - and this is the best part - we can allow the extraordinary power of habit to take over. At that point, we're free from the need to decide and the need to use willpower.”

American author, blogger, and speaker

Gretchen Craft Rubin is an American author, blogger, and speaker. She is known for writing and speaking about habits, happiness, and the everyday practices that shape a more satisfying life. Her work reaches a wide general audience through books, essays, and talks. Much of what she writes focuses on self-knowledge, behavior, and the small changes people use to live with more purpose and ease.