“Mediums change you by their very existence. They do this on fundamental levels because they force you to favour certain parts of your brain over others.”

Canadian novelist and cultural commentator, Douglas Coupland is best known for his satirical exploration of millennial life and consumer culture. His 1991 novel *Microserfs* became a defining work of the digital age, while *Generation X* (1992) offered a sharp, generational critique of alienation and materialism. His essays and fiction continue to dissect the contradictions of modern existence.