“I began doing writing projects and art and design projects to explore a new way of seeing Canada. Roots is one more way of continuing this exploration. I want to present a wide-open Canadian sense of color, adventure, communication and openness that defines our country.”

Canadian visual artist and writer

Douglas Coupland is a Canadian visual artist and writer, known for his 1991 novel Generation X: Tales for an Accelerated Culture. Trained first as a sculptor, he became widely known through fiction rather than through the visual arts. Generation X brought him international attention and helped popularize the terms Generation X and McJob. He later published many books, including novels, short story collections, and essay collections, and also wrote as a columnist and contributor for periodicals such as the New York Times, the Financial Times, The Guardian, and Wired.