“We have not even been able to define ourselves to the world. Most of the time people define us to the world the way they want it. We have not strategically used any platform in the past to tell the world those positive things that Nigeria has been doing and is still doing. Or to tell the world what we have here in Nigeria, or generally positive stories about Nigeria that can command an international audience and responsibly manage our negatives. All these things we are going to do under the re-branding platform.”