“If we listen to people who say “Nigerians are criminals, they are fraudsters, they are 419ers, in that country nothing works, in the internet Nigeria is unsafe”, if we say nothing, it means that we have accepted it. And for too long we have accepted that stigma. Through the re-branding project, we are saying that we can no longer continue to wear that label of criminals because we are not all criminals. Most Nigerians are good people. Nigerians are hard-working, resourceful and hospitable to a fault. All over the world, Nigerians have excelled in their various areas of endeavour.”