“The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.”

American writer

Daniel Lyons is an American writer. He worked as a senior editor at Forbes magazine and as a writer at Newsweek before becoming editor of ReadWrite. In March 2013, he left ReadWrite to take a position at HubSpot. His career has been in business and technology journalism, with editorial roles at major publications and online media companies.