“Yes, there were piano bands and great rock pianists, from Jerry Lee Lewis and Little Richard to Keith Emerson, Rick Wakeman, and Elton John. But something about the electric guitar speaks of more than music - it epitomizes and gives voice to the rebellion, power, and sexuality of rock.”

American-Canadian cognitive psychologist and neuroscientist

Daniel Levitin is an American-Canadian cognitive psychologist, neuroscientist, writer, musician, and record producer. He is known for his work on music and the mind, and for writing widely read books about how people think, hear, and respond to sound. He has written four New York Times best-selling books, including This Is Your Brain on Music: The Science of a Human Obsession, which has sold more than 1.5 million copies. His work brings together psychology, neuroscience, and music, and often explores how the brain processes sound and why music matters to human life.