“As [futurist] Roy Amara noted, the impact of technology tends to be overestimated in the short run and underestimated in the long run. For now, you can probably ignore the idea of having adaptive systems in your business. That will come later. In the short run, you can use AI to remove the friction of mundane and repetitive tasks across the organization. If used correctly, this can absolutely change your business. But there’s a lot of hype out there, and a lot of people investing in these technologies don’t know what they’re doing.”