“We're going to continue to go into markets that we've never been in, continue to grow the sport, continue to cultivate talent and the whole landscape of television is changing and I feel like we're ahead of the curve on that, too.”

American businessman, UFC president and CEO

Dana Frederick White Jr. is an American businessman and the president and chief executive officer of the Ultimate Fighting Championship, the global mixed martial arts organization. He is a prominent figure in modern combat sports and has 99 quotes on the site. White leads the UFC, a role that has made him one of the most visible executives in mixed martial arts. His public comments often reflect his position in the sport and the business side of building a major fighting organization. In 2025, Forbes estimated his net worth at over $600 million.