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About Dana White
American businessman, UFC president and CEO
Dana Frederick White Jr. is an American businessman and the president and chief executive officer of the Ultimate Fighting Championship, the global mixed martial arts organization. He is a prominent figure in modern combat sports and has 99 quotes on the site. White leads the UFC, a role that has made him one of the most visible executives in mixed martial arts. His public comments often reflect his position in the sport and the business side of building a major fighting organization. In 2025, Forbes estimated his net worth at over $600 million.
More from Dana White (99 quotes) →Keep reading Dana White
- “There's only so many things you can do with fights, so I'm always trying to shake it up and find something di…”Dana White
- “As long as we have enough fighters and fight cards to keep everybody fighting three times a year, that's wher…”Dana White
- “I never have the plan to overtake boxing. I love boxing; I came from boxing.”Dana White
- “If a rating is bad in another sport, do you see a writer say, 'This sport's over?' No.”Dana White
Power: more sayings
- “Join the mob or go for what you want. Give yourself plenty of quiet time alone in order to get in touch with…”Mark Seal
- “I think we're still learning how to write roles for women with power.”Teresa Ruiz
- “Responsibility I believe accrues through privilege. People like you and me have an unbelievable amount of pri…”Noam Chomsky