“The first two lessons, which we learned early in our efforts to be good member missionaries, have made sharing the Gospel much easier: We simply can't predict who will or won't be interested in the Gospel, and building a friendship is not a prerequisite to inviting people to learn about the Gospel.”

American business scholar and professor, Christensen is best known for developing the theory of disruptive innovation, which explains how established companies often fail to recognize emerging markets that eventually overtake them. His work reshaped strategic thinking in corporate leadership and entrepreneurship.