“During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs, a proprietary solution is almost always the right solution - because it allows you to knit all the pieces together in an optimized way.”

American business scholar and professor, Christensen is best known for developing the theory of disruptive innovation, which explains how established companies often fail to recognize emerging markets that eventually overtake them. His work reshaped strategic thinking in corporate leadership and entrepreneurship.