“In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.”

American journalist and non-fiction author

Charles Duhigg is an American journalist and non-fiction author. He was a reporter for The New York Times and now writes for The New Yorker Magazine. He has 158 quotes on the site and is the author of three books, including The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better, and Supercommunicators: How to Understand the Language of Connection. In 2013, he received the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies. His work focuses on habits, productivity, and the ways people communicate and work.