“For the kinema must please the women or die. The vast majority of picture-goers are women and always will be. The time o day is in their favour, to steal an odd hour from me afternoon; and woman, whose work lies at home, just as glad of the opportunity to escape from home for an hour us ma, whose work lies outside, is glad of the opportunity to be in it. The price too, is a woman's price, easily found. When a man spends money, he likes to feel he is spending; when a woman spends money, she likes to feel she is not.”