“But the main attraction of the kinema for women rises out of a common factor in their natures. Woman is desperately personal, and the kinema the most personal of all the arts. Through it a woman can get into close touch with the shadows she has longed to meet, can seem to know them, can follow them through the whole gamut of their moods and share with them the most intense experiences. For women and because of women the "star" system has grown up in the kinema. It is nothing more or less than a commercial means of giving women the most of what they want—personality.”