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Meaning
The quote says marketers can limit themselves by assuming they must always sound familiar or predictable. It suggests that people may respond better when communication is more flexible and not confined to one expected voice. The word "lie" makes that assumption sound like a mistaken rule rather than a fact.
When It Was Said
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Who It Was Said To
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Historical Context
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Source
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Original Language & Translation
Originally said in English.
Did They Really Say It?
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About Bozoma Saint John
Ghanaian-American businessperson and marketing executive
Bozoma Saint John is a Ghanaian-American businessperson and marketing executive. Born Bozoma Afiba Mamekyi Saint John-Watson, she has held senior roles across major media and consumer companies, including Netflix, Uber, Endeavor, Apple Music and PepsiCo. She was chief marketing officer at Netflix from August 2020 to March 2022. Before that, she was chief brand officer at Uber, then chief marketing officer at Endeavor, and earlier a marketing executive at Apple Music after it acquired Beats Music. From 2005 to 2014, she worked at PepsiCo, where she rose to head music and entertainment marketing. In 2021, Leading Ladies Africa named her among its Top 50 Most Influential Female Leaders in Africa in the corporate and business sphere.
More from Bozoma Saint John (100 quotes) →Keep reading Bozoma Saint John
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