Bozoma Saint John

“I firmly believe brand stories are complex and multilayer.”

“I really did enjoy my time at Apple - it's a great company, and I really loved building Apple Music.”

“I think that people are innately good.”

“At 13, I learned what it meant to walk into a room and not care what everybody thinks of you.”

“I don't see a utopia anywhere for me.”

“I believe in manifesting the words that are coming out of my mouth. I'm very careful with what I say because the intention is then out in the universe.”

“I don't expect anyone who doesn't look like me to fix my problems.”

“I do think brands are like people.”

“I don't know if I'm ever considered a part of the community I'm in.”

“Even though society has come a long way in correcting the inequalities between men and women in the workplace, it still has to be said that women are oftentimes subconsciously playing to the gender roles which we are taught from birth.”

“We all know this: Music is such a fundamental part of life.”

“There is something to be said about taking the risk. We all know that is where the greatest reward is.”

“Any criticism, you should pay attention to. Whether you accept it and change or you take it and move on is the choice, but criticism is not a bad thing.”

“I love sleep so much. That's the one thing I won't sacrifice. I really cannot.”

“There's no more exciting moment for me as a brand strategist than a turnaround.”

“When I was in the 10th grade, I decided to run for a position on the student council with the campaign slogan 'Nuthin but a Boz thang,' so you might say joining Beats Music is like coming full circle.”

“Music inspires some feeling in you. That's the same way I think about Uber.”

“I love Apple Music. I helped build Apple Music. It will always be a very, very big part of my life and part of the journey.”

“I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.”

“We only get better by telling our real story. That's the only way to be.”